Alabaster Rebrand

Alabaster Co. · 2025 · Art direction and design

The 2025 rebrand of Alabaster Co.: new wordmark and jar mark, refreshed covers across the catalogue, and the New York lifestyle shoot.

Softcover fronts, single-book series after the 2025 rebrand: Matthew, Mark, Luke, John, Psalms, Proverbs

Dust jacket, spine and front, The Gospels, with the jar mark on the spine

Interior spread in hand, still-life chapter opener, Book of Hebrews; Daniel softcover behind. New York rebrand shoot 2025

Lifestyle, New York rebrand shoot 2025, The Letters dust jacket on the shelf

Lifestyle, New York rebrand shoot 2025, the single-book series shelved as a row with Revelation face out

Lifestyle, New York rebrand shoot 2025, Luke softcover taken from the shelf

Lifestyle, New York rebrand shoot 2025, stacked single-book softcovers, Genesis to Revelation, spine titles and jar mark

Detail, New York rebrand shoot 2025, cover photographs between the white spines of the single-book series